Debby Jackson assumed the role of executive director of the Transportation Development Association of Wisconsin after more than 15 years with the organization. In addition to her vast experience in association management and transportation advocacy, Jackson has a business background. She leverages the breadth and depth of her professional experience, along with her knowledge of the membership and mission of TDA, to be a strong voice for robust transportation infrastructure in Wisconsin.
With TDA, Jackson has been responsible for member communications, business affairs, and marketing, including the highly successful “Just Fix It” campaign. She has been a driving force in making the association’s communications more consumer-friendly. She takes complicated budget or industry information and crafts the messaging, so it is consumable and relevant for a wide range of audiences.
Jackson started her career as a staff auditor with Price Waterhouse, which led to a series of accounting and corporate management positions with a major national retailer.
The Transportation Development Association of Wisconsin is a statewide alliance of 400-plus transportation stakeholders committed to a safe, modern, interconnected transportation network that will support a strong economy and enhance the quality of life for everyone in Wisconsin.